OUR STORY

Hiii, welcome to the YouareMore (YAM) family! We're so pleased you're here. My name is Sunita Bih, and I'm the founder of YOUAREMORE.

But before you shop, I want to ask you a question:

What happens when life takes you through a storm you thought would break you, but somehow, it makes you stronger?

I know it sounds like a cliché. Trust me, I know. But don't just take my word for it. Let me tell you how we got here. ;)

Before YOUAREMORE

I've wanted to be a business owner since I was 17. I dreamed of having my own boutique, with a little restaurant on the side. It was one of those dreams I'd carried with me for years — always there, but always something I'd do one day.

Then life happened.

About four years ago, my mum launched her own clothing business. Seeing her finally take that step stirred something in me. It reminded me of the dream I'd had since I was 17. But I still didn't go for it. Then, about a year after launching her business, my mum suddenly passed away. Ten days later, my dad passed away too. 2023 was a year that changed everything!

Live before you leave

Losing both of my parents so suddenly taught me something I will never forget:

Don't wait!

Do it now while you can, before you can't. 

Want to write a book? Start typing.
Want to travel? Book the flight. (One of my favourites!) 

Love someone? Tell them.

Have something in your heart? Pour it out.

Dreaming about starting something? Start. Because the truth is, none of us knows how much time we have.

Live before you leave.

That became more than a lesson to me. It became a way of looking at life. And eventually, it gave me the courage to finally do something I'd been dreaming about since I was 17. I started YOUAREMORE.

No experience. No clue. Just faith.

I had no experience in fashion. No idea what I was doing. And, honestly, my first attempt didn't work. It failed. For good reason. I was close to giving up completely. But I didn't. I tried again. And that's another reason we're here today. Because I didn't give up.

More than the circumstances

After my parents passed away, I also made the decision to relocate to another country and pursue a career as a travel nurse. But things didn't go as planned. I made a mistake with my visa, which meant I couldn't work, and eventually I had to return to England and start again. Another setback. Another reminder that sometimes life doesn't look anything like the plan you had in your head. But by then, I had learned something: A setback doesn't have to become your identity. Your past mistakes don't define you. Your failures don't define you. Your circumstances don't define you. And that is why YOUAREMORE exists.

Why YOUAREMORE?

YOUAREMORE was created to be more than another clothing brand. It's a reminder. A reminder that you are more than what has happened to you. More than your past mistakes. More than your failures. More than your circumstances. More than the season you're currently walking through. The clothes are simply the canvas. The message is the heart.

Every piece is designed to carry that reminder with you — something you can wear, see and hopefully share with someone else who needs to hear it too. Because maybe you've had your own storm. Maybe you're starting again. Maybe you're carrying a dream you've been putting off. Maybe you're in a season where you need to be reminded who you are. Whatever your story is, I hope YOUAREMORE reminds you:

You are MORE.

Welcome to the movement.

This isn't just about what you wear. It's about what you believe. It's about choosing to keep going. It's about having the courage to start again.
It's about living fully, loving deeply, pursuing purpose and trusting God through every season.

So welcome to YAM.

Wear the reminder.
Carry the message.
And whatever you do...

Live before you leave.

YOU ARE MORE.